Research and Reports 73 articles
37% of the respondents feel their next personal vehicle will be an Electric Vehicle
Other than low operational cost, the high load of technology seen as a key motivation to buy EVs. 68% of the survey respondents consider this...
72% of the 5G smartphones to be purchased over next two years will be in the price range of Rs 10,000 – 30,000 as per consumers’ preference
With no 5G use case to use as a reference, consumers want to buy best 5G smartphones defined by the ones offering seamless connectivity, blanket...
Apple and OnePlus smartphones lead in terms of user interest in their new edition launches of flagship models, finds Techarc study
Apple iPhone (number series) and OnePlus (number series) respectively lead in segments by OS, which is iOS and Android respectively. Gurugram – In a user...
Indian Connected Consumer expects high speed and advanced computational capabilities in 5G powered smart devices – Techarc India Connected Consumer Report 2023
The role of processors becomes significant in the backdrop of consumer expectations from 5G powered smart devices. Comfort and Convenience to drive further adoption of...
Case Study – A Deeper Understanding of the Nothing Phone (1) India Launch
Nothing has attempted to showcase glimpses of newness in an innovation-stagnated industry. Twitter emerged as the dominant channel for social media discussions on Nothing Phone...
OnePlus emerges as premium android smartphone brand of choice in India as per Techarc Premium Smart Tech Survey
In the Android ecosystem, the brand also features in leading position among incumbent stalwarts in other product categories such as smart TVs, TWS earbuds and...