The ‘capillarisation’ of segments has resulted in cohorts. Serving these cohorts as per their needs and expectations is the true premiumisation that will add reciprocal...
The HyperOS from Xiaomi for smart ecosystem could be solving one of the major pain points for consumers ignored even by Google – the mother...
Uber revolutionised the last-mile connectivity globally by bringing the supply and demand on a common platform through an app. Soon this was replicated by Ola...
2024 onwards the smartphone industry will need to change the way it sells smartphones. The brands selling smartphones will have to put what their phones...
Among all the CES 2024 technology showcase, the rabbit R1 looks a promising addition from both utility and price perspectives. ‘Luxurious’ innovations There is nothing...
The fabless chipset maker, MediaTek which powers over 2 billion devices worldwide had been facing a challenge – the challenge of acceptance of being the...
