Consumers and brands share a reciprocal relationship where the former shares personal information with the brand and the latter attempts to utilize that data to deliver a personalized experience in the digital world.Read more
n D2C the first thing that establishes trust between a buyer and the seller is the brand. In our daily lives, if we see a product getting listed on any eCommerce site or for that matter any e-store, the first and foremost thing that we consider is the brand name.
If we are familiar with the brand and have some experience of the past, it becomes easy for us to take a call to go for its products or services, including the new ones. However, the brands where we have noRead more
Apple reports maximum brand reputation issues while OPPO tops the Brand Reputation Index among key smartphone OEMs in India.
Gurugram – In its first Brand Reputation Index (BRIX) measuring the risk score of potential frauds and scams that can be done leveraging a Brand’s equity, Techarc today said that smartphone brands having strong consumer pull report most of the reputation issues caused by infringement of brands in the digital space.
The three main techniques of brand infringement identified are: –
Fake Gratification: Instances where scammers infringe any brand’s identity by offering fakeRead more
Lessons from C-suite leaders
The growing popularity of e-commerce has changed the rules through which buyers and sellers interact. Lowering barriers to enter marketplaces has radically changed the way through which sellers add products digitally and make them available for purchase real-time globally. Moreover, the ubiquity of social media and technological advancements in marketing technology has further made it easy for businesses to create and promote brands in the smartest ways possible. There has been an influx of new brands and businesses in the market on a regular basis, thus, meaningRead more
The ad-fraud size is expected to grow at 23% in 2019 owing to the sophisticated techniques being employed by fraudsters attracting higher payouts.
Gurugram – March 12, 2019: techARC today released its first ‘India digital ad-fraud market report’ with key insights about the market pertaining to year 2018. As per the findings of the research, the total size of digital ad-fraud stood at staggering $1.63 Billion, which is 8.7% of the global size.
On the release of the report, Faisal Kawoosa, Founder & Chief Analyst, techARC said, “Digital ad-fraudRead more