Consumer 4 articles

54% of India’s festive period Smartphone Demand at Risk as Prices Keep Rising, Reveals Consumer Joint Study by Trakin Tech and Techarc

Pan-India study of 5,958 smartphone buyers finds that more than half of intended purchases would be deferred or redirected to the second-hand market if prices...

2026 laptop launches will be driven by specific use cases rather than a generic multipurpose orientation 

Laptops have lacked the element of personalisation, though being an extension of personal computing devices or PCs.  The reason to this has been that the...

Insights Pro
  • 18 mins read

India Smartphone Festival ‘Dukaan’ – Choice for consumers Chance for brands

Gurugram / Srinagar, October 16, 2025 – The smartphone industry has since been proactively preparing for the festive season in India.  With the advent of...

Tech Blogs
  • 4 mins read

What should brands look at this festival season?

Need for an omnichannel presence to grab your lions worth share The cascading effect of the Covid-19 crisis continues to resonate across industries, even after...