By Saloni Jain
The Booming D2C Economy: Survival of the Fittest
April 13, 2022

Can Marketplaces Compete against D2C Brands by offering Competitive Pricing?

‘Up to 50% off on your favorite beauty products, ‘Buy one get one free on every purchase’, read an advertisement on Instagram by Faces Canada, a beauty brand. The offer sounded irresistible enough for a cosmetic enthusiast like me to head on to their website and grab the products. As much as I was clear on adding only the necessary items to my cart, I ended up adding a lot more products, given the amazing offer the brand had to

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By Faisal Kawoosa
To buy online or not to?
September 14, 2021

I did my first only purchase in around 2006, when NDTV had a section selling books online. Then in 2008, I ordered a kitchen item first time from futurebazaar.com (now doesn’t exist). But the real pace started only after Flipkart and Amazon came into picture.

Likewise, many others started buying online much to the credit of these the market-places. Now the question is, has online become credible enough that we can buy anything from any category through these market-places? Well, while the market-places are doing all the

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