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Once seen as a residual brand in the smartphone industry, where it would get clubbed as ‘others’ in every report…
The android smartphone brands which are attempting to have a pie from the premium smartphone users overemphasise on a few…
Barring Samsung, which was already in the scene, the new brands like OnePlus, Vivo, OPPO and others in the premium…
Samsung has quarantined its premium market space through S series and now the Z foldable smartphones in this segment. OnePlus…
Foldable form factor of smartphones has been a recent innovation that has triggered excitement in the luxe segment emerging as…
Foldable smartphones to contribute over 6% of Luxe category sales contribution in 2022 by volumes. The form factor has the…