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Apple is no longer just a craze but a loved brand in India
There is a lot to learn from Apple. For me…
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How Apple makes its proposition unique in the premium segment?
The android smartphone brands which are attempting to have a…
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Foldable smartphones in consideration but unlikely to substantially hamper iPhone prospects in India
In view of iPhone 15 series launch, one of the…
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In disguise ‘premium’ android brands have developed a promising feeder market for iPhone in India
Barring Samsung, which was already in the scene, the new…
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The inevitable ‘i-threat’ for Vivo, OPPO, Xiaomi among other android brands wanting a pie of the premium smartphone buyers
Samsung has quarantined its premium market space through S series…
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The conscious cohorts of smartphone buyers in India
Do consumers in India buy anything and everything that is…
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