iPhone 17 articles

Tech Blogs
  • 4 mins read

Apple is no longer just a craze but a loved brand in India

There is a lot to learn from Apple.  For me the biggest takeaway after visiting a couple of partner stores in Gurugram including Apple partner...

Tech Blogs
  • 5 mins read

How Apple makes its proposition unique in the premium segment?

The android smartphone brands which are attempting to have a pie from the premium smartphone users overemphasise on a few features that does not go...

Insights Pro
  • 6 mins read

Foldable smartphones in consideration but unlikely to substantially hamper iPhone prospects in India

In view of iPhone 15 series launch, one of the most sought-after smartphone launches across the globe, we captured sentiments of 1200 respondents across India...

Insights Pro
  • 6 mins read

In disguise ‘premium’ android brands have developed a promising feeder market for iPhone in India

Barring Samsung, which was already in the scene, the new brands like OnePlus, Vivo, OPPO and others in the premium android space have created a...

Insights Pro
  • 6 mins read

The inevitable ‘i-threat’ for Vivo, OPPO, Xiaomi among other android brands wanting a pie of the premium smartphone buyers

Samsung has quarantined its premium market space through S series and now the Z foldable smartphones in this segment.  OnePlus has also been able to...

Insights Pro
  • 12 mins read

The conscious cohorts of smartphone buyers in India

Do consumers in India buy anything and everything that is made available to them by the smartphone brands?  The general belief considered to be the...