79% of the Smartphone users in India are using OTT apps for entertainment – techARC-Unomer MegaInsight
July 18, 2019

Gurugram / Bangalore – Thursday, July 18, 2019: In its first MegaInsight study, techARC-Unomer today released some key insights about the OTT Entertainment (Live and VOD) App penetration in India.  The insights are from Unomer AppMap, an in-depth analysis of smartphone and consumer data collected from over 5 million Smartphone users across the country.

4 out of 5 Smartphone users are having at least one OTT Entertainment platform which they are using for entertainment.  This is in addition to the ‘casual’ entertainment over YouTube and other UGC (User Generated

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