By Techarc
Amid rising online channel shares for smartphones, the offline trade channel needs to renovate to stay afloat.
October 27, 2021

For the festive quarter of Oct-Dec, 58% of the smartphones expected to be sold over online channels by volume, contributing more than 52% of the total value sales.

Techarc recently launched Smart Seller Initiative, which is an exclusive information and insights programme for the trade channels to bridge the information deficiency gap in among retailers and other trade partners of the brands.  In a dipstick survey done by Techarc in 2019, within NCR, it was found that 7 out of 10 retailers in the offline do not see brands educating them

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By Saloni Jain
What should brands look at this festival season?
October 14, 2021

Need for an omnichannel presence to grab your lions worth share

The cascading effect of the Covid-19 crisis continues to resonate across industries, even after a year the pandemic struck the world. Brands were forced to shut their traditional brick-and-mortar stores overnight and escalate their shift to e-commerce. It’s safe to say that the e-commerce industry was one of the major benefactors of the pandemic. New online businesses emerged and flourished in tandem with new consumer behavior and trends. As the dust from the pandemic starts to settle, the retail landscape

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India Festive Season Online Smartphone Sales_techARC
By Techarc
Propelled by Festive season sales, more than half of the Smartphones (53%) will be sold online during Oct-Dec 2018
October 8, 2018

19.1 million Smartphones expected to be sold
online during OND’18 period.Smartphones alone to contribute US$ 3.67 billion
(IN₹ 27,094 crore) to digital commerce during the period.Online 3rd party stores like Amazon
and Flipkart to contribute 85% of the online smartphone sales at US$ 3.12
billion (IN₹ 23,030 crore).Flipkart offering more exclusives in terms of
choice than Amazon.  Amazon’s revenue
potential hinges on OnePlus 6T success.

Gurugram – Monday October 8, 2018: A report on online sales of
Smartphone during festive quarter of Oct-Dec 2018, released by techARC today
reveals that 19.1 million (53%) of the 36 million smartphones expected

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