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The conscious cohorts of smartphone buyers in India
Do consumers in India buy anything and everything that is…
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72% of the 5G smartphones to be purchased over next two years will be in the price range of Rs 10,000 – 30,000 as per consumers’ preference
With no 5G use case to use as a reference,…
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How fold unfolds fortunes for offline smartphone retailers in India?
With the launch of Tecno Phantom V Fold, we could…
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OnePlus emerges as premium android smartphone brand of choice in India as per Techarc Premium Smart Tech Survey
In the Android ecosystem, the brand also features in leading…
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Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena
Apple reports maximum brand reputation issues while OPPO tops the…
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Smartphone brands need to relook their offline strategy
Smartphone Brands Need To Relook Their Offline Strategy The traditional…
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