OPPO 27 articles
Samsung needs to have a relook of A series to improve retention and strengthen S, Z series sales further
The A series is the ‘weak link’ in Samsung’s portfolio resulting in inter-brand switch in favour of brands including OPPO, Vivo and OnePlus. The M...
How Apple makes its proposition unique in the premium segment?
The android smartphone brands which are attempting to have a pie from the premium smartphone users overemphasise on a few features that does not go...
In disguise ‘premium’ android brands have developed a promising feeder market for iPhone in India
Barring Samsung, which was already in the scene, the new brands like OnePlus, Vivo, OPPO and others in the premium android space have created a...
The inevitable ‘i-threat’ for Vivo, OPPO, Xiaomi among other android brands wanting a pie of the premium smartphone buyers
Samsung has quarantined its premium market space through S series and now the Z foldable smartphones in this segment. OnePlus has also been able to...
Techarc mid-year review – India Smartphone Market
The 1H of 2023 (Jan-Jun) has been in line with expectations. However, it was not expected that the sales for smartphones would go under 50...
10 smartphone brands that matter in 2023
Before 2022, the market was looking very skewed where over 75% of the market share was held by a few brands and it was appearing...