OPPO 28 articles

Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena

Apple reports maximum brand reputation issues while OPPO tops the Brand Reputation Index among key smartphone OEMs in India. Gurugram – In its first Brand...

Tech Blogs
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Smartphone brands need to relook their offline strategy

Smartphone Brands Need To Relook Their Offline Strategy The traditional thinking of ‘Metro first’ needs to be rekindled with changing market dynamics. UTs of Jammu...

Community driven brands like Realme and OnePlus top holistic Smartphone Brand Quality Index

Democratisation is enabling create quality brands resulting in repurchases & recommendations to others, finds techARC’s India Holistic Smartphone Brand Quality Index Gurugram – Thursday, October...

79% of the Smartphone users in India are using OTT apps for entertainment – techARC-Unomer MegaInsight

Gurugram / Bangalore – Thursday, July 18, 2019: In its first MegaInsight study, techARC-Unomer today released some key insights about the OTT Entertainment (Live and...