OPPO 27 articles
If more Tablets like OnePlus Pad hit the market the product category will grow to its potential
Tablet PC with all its glamour and the convenience tag, has been one of the stagnant markets that has still not been able to ‘explode’...
The conscious cohorts of smartphone buyers in India
Do consumers in India buy anything and everything that is made available to them by the smartphone brands? The general belief considered to be the...
72% of the 5G smartphones to be purchased over next two years will be in the price range of Rs 10,000 – 30,000 as per consumers’ preference
With no 5G use case to use as a reference, consumers want to buy best 5G smartphones defined by the ones offering seamless connectivity, blanket...
How fold unfolds fortunes for offline smartphone retailers in India?
With the launch of Tecno Phantom V Fold, we could see it becoming another important brand for smartphone offline retailers to partner with. Whenever I...
OnePlus emerges as premium android smartphone brand of choice in India as per Techarc Premium Smart Tech Survey
In the Android ecosystem, the brand also features in leading position among incumbent stalwarts in other product categories such as smart TVs, TWS earbuds and...
Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena
Apple reports maximum brand reputation issues while OPPO tops the Brand Reputation Index among key smartphone OEMs in India. Gurugram – In its first Brand...