OPPO 26 articles

Insights Pro
  • 12 mins read

The conscious cohorts of smartphone buyers in India

Do consumers in India buy anything and everything that is made available to them by the smartphone brands?  The general belief considered to be the...

72% of the 5G smartphones to be purchased over next two years will be in the price range of Rs 10,000 – 30,000 as per consumers’ preference

With no 5G use case to use as a reference, consumers want to buy best 5G smartphones defined by the ones offering seamless connectivity, blanket...

Tech Blogs
  • 6 mins read

How fold unfolds fortunes for offline smartphone retailers in India?

With the launch of Tecno Phantom V Fold, we could see it becoming another important brand for smartphone offline retailers to partner with. Whenever I...

OnePlus emerges as premium android smartphone brand of choice in India as per Techarc Premium Smart Tech Survey

In the Android ecosystem, the brand also features in leading position among incumbent stalwarts in other product categories such as smart TVs, TWS earbuds and...

Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena

Apple reports maximum brand reputation issues while OPPO tops the Brand Reputation Index among key smartphone OEMs in India. Gurugram – In its first Brand...

Tech Blogs
  • 6 mins read

Smartphone brands need to relook their offline strategy

Smartphone Brands Need To Relook Their Offline Strategy The traditional thinking of ‘Metro first’ needs to be rekindled with changing market dynamics. UTs of Jammu...