Techarc-Experience-Expectations-GAP-Analysis-Smartphones
By Techarc
Smartphone users find gaps in the experience of Battery, Memory & Storage and Audio experience.
June 3, 2022

Camera stands out others where experience is exceeding expectations indicating early signs of saturation.

Dolby, among the leading technology providers for smartphone OEMs besides Qualcomm and MediaTek in terms of recall and awareness.

As per the April 2022 GAP Analysis of top 5 parameters defining smartphone expectations among buyers, there is an increasing ask from the potential users about Battery, Memory & Storage and Audio experience before they make their decision to purchase. On the other side, there is still scope to improve the experience on these parameters.  Camera

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By Manish Rawat
Diversifying the chipset shortage risks, Smartphone OEMs preferred multiple chipset portfolio in 2021.
January 12, 2022

MediaTek led with 81 smartphone models launched on their chipset against Qualcomm which saw 51 launches in India.  Realme, Samsung and Motorola had three chipset suppliers for the smartphones launched in 2021.

Gurugram, India: The analyses based on the smartphone model launches in 2021 shows increasing preference of OEMs towards opting for multiple chipset suppliers for their smartphone portfolio.  Increasingly, smartphone makers are diversifying the risks by going with multiple chip makers.  Among key smartphone makers Apple, Xiaomi, Tecno, Infinix, LG, Asus and iQoo remained with single chipset supplier in 2021.

The

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Smartphone Gaming
By Faisal Kawoosa
Do we really need a gaming smartphone?
January 6, 2022

Gaming on mobile is a casual use case for majority of the smartphone users. Is the smartphone ecosystem betting too high on heavy lift gaming?

Gaming is an excitement, a source of entertainment on smartphones. However, the question is do we really need high performance smartphones for gamers? Is that a very big opportunity? Lets look at some of the very popular smartphone games, their penetration and do they really require a high performance, gaming optimised smartphone?

Looking at the history of smartphones and

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Chipset Market Share 1H 2021
By Techarc
MediaTek emerges as the preferred chipset partner for Smartphone OEMs in India
August 20, 2021

Out of total 117, 54 smartphone models were launched in 1H’21 (Jan-Jun) using a MediaTek SoC.  Qualcomm led the 5G smartphone launches with 20 out of 35 models launched using its chipset.

Even as the pandemic jitter continues to loom over the market sentiments giving shock waves to the industry along with the erratic supply-chain issues which seem not to be settling before mid of 2022, a total of 117 smartphones were launched in India in the 1st half (Jan-Jun) of 2021.

Among smartphone OEMs Samsung led with 16 launches, closely followed

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By Techarc
Third party chipset use dominates the Smartphones market in India
February 19, 2019

Mediatek led maximum Smartphone models launched (42.2%) followed by Qualcomm with 38.6% of the Smartphone models launched in 2018 using its chipset solutions.  However, the market leaders with higher sales volumes launched their Smartphones on Snapdragon by Qualcomm making it the most sold chipset in India.

Gurugram – Tuesday February 19, 2019: techARC today released its report on India Android Smartphone Chipsets for 2019. As per the report, Qualcomm is poised to further consolidate its strong market position with major Smartphone OEMs preferring it over competition in all the major growing market segments of Smartphone in India.

Sharing highlights of the report, Faisal Kawoosa, Founder & Chief Analyst, techARC said, “The 3rd party chipset usage is only going to increase with 5G as well as increasing expectations from OEMs of a chipset.

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