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As consumers if you are bored with R brands, there are other equally compelling options to choose from emerging brands
The festive sales period of online marketplaces – Amazon and Flipkart – offers a lot of good options to consider…
Xiaomi has a proven track record of creating sustainable business across various smart devices categories
Many leading technology brands including Apple, Samsung, Microsoft and Google have found it difficult to successfully establish in various product…
Why the faceoff with Apple only proves counterproductive – Boat Lifestyle
After a recent campaign by boAt Lifestyle, there has been a lot of debate about the good and bad of…
Premiumisation or stepping-up – Analysis of Jan-Feb 2024 smartphone launches
There is 36% reduction in the number of models announced by the smartphone OEMs during Jan-Feb 2024 period comparing it…
Techarc mid-year review – India Smartphone Market
The 1H of 2023 (Jan-Jun) has been in line with expectations. However, it was not expected that the sales for…
Samsung’s Monstrous attack on sub 20,000 5G opportunity to pinch the R brands further
Samsung while continuing to mark its strong presence in the ultra-premium or luxe segment of Android smartphones through S and…
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