Do consumers in India buy anything and everything that is made available to them by the smartphone brands? The general…
Realme just launched Realme 10 Pro 5G Coca Cola edition. This special edition has refreshed the industry, just like a…
Since audio performance is a key differentiator in defining the overall TV viewing experience, OEMs now equip most of their…
Apple reports maximum brand reputation issues while OPPO tops the Brand Reputation Index among key smartphone OEMs in India. Gurugram…
Smartphone Brands Need To Relook Their Offline Strategy The traditional thinking of ‘Metro first’ needs to be rekindled with changing…
Democratisation is enabling create quality brands resulting in repurchases & recommendations to others, finds techARC’s India Holistic Smartphone Brand Quality…