Techarc-Premium-Smart-Tech-Survey-2022
By Techarc
OnePlus emerges as premium android smartphone brand of choice in India as per Techarc Premium Smart Tech Survey
September 20, 2022

In the Android ecosystem, the brand also features in leading position among incumbent stalwarts in other product categories such as smart TVs, TWS earbuds and Smart Watch, defining premium smart tech

Gurugram –  In a study conducted by Techarc among the premium Android users, it was found that the trend towards building a smart tech lifestyle is getting stronger.  Users are buying multiple devices with the smartphone being the hub, while smart TV, TWS Earbuds and Smart Watch, the other three key devices defining this lifestyle.  There is also

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Xiaomi-12-Pro-5G
By Faisal Kawoosa
The Xiaomi Next 2022 launches have changed my perception about the brand
May 26, 2022

As an industry analyst, though I would acknowledge the achievements of Xiaomi as a brand backed by data and the insights churned out of it. But as a consumer, I would always have concerns about the performance. This was primarily based on experiencing some smartphones of the Redmi (those days a series) which would hang and had a lot of bloatware in them.

Fast forward, Xiaomi decided to have two distinct brands of Xiaomi and Redmi operating in two different markets by bringing products for two separate

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Super App
By Faisal Kawoosa
Tata Neu – There’s hardly anything super about the super app.
April 28, 2022

The vision about a super app needs to be driven more by convenience than mere convergence of applications and services. After experiencing Tata Neu ‘super app’ there was not a single reason that could excite me as a user to use the app.

On April 7th, 2022, Tata group launched what it claimed to be India’s first super app. I was excited and equally intrigued to experience it and look how Tata has done it, which others are yet figuring out. Before, I share my experience

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Jammu Kashmir
By Faisal Kawoosa
Smartphone brands need to relook their offline strategy
August 3, 2021

Smartphone Brands Need To Relook Their Offline Strategy

The traditional thinking of ‘Metro first’ needs to be rekindled with changing market dynamics.

UTs of Jammu & Kashmir and Ladakh, contribute to a little over 1.8% of the total installed smartphone base in India. When any smartphone brand’s decision-makers look at this market, it doesn’t look lucrative and doesn’t justify the Return on Investment (RoI) of investing even time in such a market. Compared to this, when they look at Maharashtra or Tamil Nadu as well as Uttar Pradesh, these states contribute in double-digits to the

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