Samsung 43 articles

Insights Pro
  • 4 mins read

The Thin Edge: How Smartphone Slimness Became a Strategic Differentiator

In 2025, smartphone brands are doing more than chasing regular specifications and features, and getting more focused on design. And at the centre of that...

Tech Blogs
  • 3 mins read

Exploring the Shift in Consumer Preferences: Camera Quality Over Lens Brand in Smartphone Photography

The evolution of camera technology has reached a pivotal moment, particularly with the integration of artificial intelligence (AI), reshaping the photography landscape and making it...

Tech Blogs
  • 7 mins read

As consumers if you are bored with R brands, there are other equally compelling options to choose from emerging brands

The festive sales period of online marketplaces – Amazon and Flipkart – offers a lot of good options to consider and at the same time...

Tech Blogs
  • 6 mins read

Vivo should do more than ‘Fun’ to emerge strong in the premium segment

Before delving more in to this topic, let’s examine the premium segment for Android smartphones.  Not much has changed in over a decade for the...

Tech Blogs
  • 10 mins read

What Samsung needs is to carve out a constellation for the masses within its galaxy of devices

Customer is the king, is an old saying for marketing world. Samsung is taking a little longer to accept this reality.  Well against all odds,...

Tech Blogs
  • 5 mins read

Why tangibility of superior security will be important for HMD to grow?

HMD will be now a consumer facing brand beginning mid of 2024 in smartphones.  It will, however, continue to sell featurephones under ‘Nokia’.  This will...