Samsung 45 articles

Tech Blogs
  • 10 mins read

What Samsung needs is to carve out a constellation for the masses within its galaxy of devices

Customer is the king, is an old saying for marketing world. Samsung is taking a little longer to accept this reality.  Well against all odds,...

Tech Blogs
  • 5 mins read

Why tangibility of superior security will be important for HMD to grow?

HMD will be now a consumer facing brand beginning mid of 2024 in smartphones.  It will, however, continue to sell featurephones under ‘Nokia’.  This will...

Tech Blogs
  • 4 mins read

Xiaomi has a proven track record of creating sustainable business across various smart devices categories

Many leading technology brands including Apple, Samsung, Microsoft and Google have found it difficult to successfully establish in various product categories that they entered into...

Tech Blogs
  • 4 mins read

Why the faceoff with Apple only proves counterproductive – Boat Lifestyle

After a recent campaign by boAt Lifestyle, there has been a lot of debate about the good and bad of it. The mass audio wearable...

Insights Pro
  • 5 mins read

Premiumisation or stepping-up – Analysis of Jan-Feb 2024 smartphone launches

There is 36% reduction in the number of models announced by the smartphone OEMs during Jan-Feb 2024 period comparing it with the same period last...

Tech Blogs
  • 5 mins read

Samsung needs to have a relook of A series to improve retention and strengthen S, Z series sales further

The A series is the ‘weak link’ in Samsung’s portfolio resulting in inter-brand switch in favour of brands including OPPO, Vivo and OnePlus. The M...