Samsung 44 articles
Why tangibility of superior security will be important for HMD to grow?
HMD will be now a consumer facing brand beginning mid of 2024 in smartphones. It will, however, continue to sell featurephones under ‘Nokia’. This will...
Xiaomi has a proven track record of creating sustainable business across various smart devices categories
Many leading technology brands including Apple, Samsung, Microsoft and Google have found it difficult to successfully establish in various product categories that they entered into...
Why the faceoff with Apple only proves counterproductive – Boat Lifestyle
After a recent campaign by boAt Lifestyle, there has been a lot of debate about the good and bad of it. The mass audio wearable...
Premiumisation or stepping-up – Analysis of Jan-Feb 2024 smartphone launches
There is 36% reduction in the number of models announced by the smartphone OEMs during Jan-Feb 2024 period comparing it with the same period last...
Samsung needs to have a relook of A series to improve retention and strengthen S, Z series sales further
The A series is the ‘weak link’ in Samsung’s portfolio resulting in inter-brand switch in favour of brands including OPPO, Vivo and OnePlus. The M...
Youth acceptability of Lava and OnePlus to further increase their market shares in 2024 and beyond. Youth are expected to contribute 44% of the total smartphone sales in 2024
OnePlus likely to gain 6% market share, followed by Lava (4%) and Apple (3%). The top likely losers are Redmi (-4%) and Realme (-3%). Barring...