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Premiumisation or stepping-up – Analysis of Jan-Feb 2024 smartphone launches
There is 36% reduction in the number of models announced…
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Samsung needs to have a relook of A series to improve retention and strengthen S, Z series sales further
The A series is the ‘weak link’ in Samsung’s portfolio…
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Youth acceptability of Lava and OnePlus to further increase their market shares in 2024 and beyond. Youth are expected to contribute 44% of the total smartphone sales in 2024
OnePlus likely to gain 6% market share, followed by Lava…
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Samsung to Unveil Galaxy S23 FE, Galaxy Buds FE, and Tab S9 FE in the first week of October; Check out Details
Initially, we anticipated that Samsung would solely introduce a Fan…
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How Apple makes its proposition unique in the premium segment?
The android smartphone brands which are attempting to have a…
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In disguise ‘premium’ android brands have developed a promising feeder market for iPhone in India
Barring Samsung, which was already in the scene, the new…
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