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Foldable Smartphones to witness 638% jump in sales in CY 2021, expected to touch 300,000 units sales in 2022.
Foldable smartphones to contribute over 6% of Luxe category sales contribution in 2022 by volumes. The form factor has the…
Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena
Apple reports maximum brand reputation issues while OPPO tops the Brand Reputation Index among key smartphone OEMs in India. Gurugram…
This festive season up to be the best ever for Luxe smartphones
The target segment of Luxe segment (more than Rs 50,000) smartphones has been able to save on some of their…
Community driven brands like Realme and OnePlus top holistic Smartphone Brand Quality Index
Democratisation is enabling create quality brands resulting in repurchases & recommendations to others, finds techARC’s India Holistic Smartphone Brand Quality…
Third party chipset use dominates the Smartphones market in India
Mediatek led maximum Smartphone models launched (42.2%) followed by Qualcomm with 38.6% of the Smartphone models launched in 2018 using its chipset solutions. However, the market leaders with higher sales volumes launched their Smartphones on Snapdragon by Qualcomm making it the most sold chipset in India. Gurugram – Tuesday February 19, 2019: techARC today released its report on India Android Smartphone Chipsets for 2019. As…
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