OnePlus emerges as premium android smartphone brand of choice in India as per Techarc Premium Smart Tech Survey
In the Android ecosystem, the brand also features in leading…
Foldable Smartphones to witness 638% jump in sales in CY 2021, expected to touch 300,000 units sales in 2022.
Foldable smartphones to contribute over 6% of Luxe category sales…
Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena
Apple reports maximum brand reputation issues while OPPO tops the…
This festive season up to be the best ever for Luxe smartphones
The target segment of Luxe segment (more than Rs 50,000)…
Community driven brands like Realme and OnePlus top holistic Smartphone Brand Quality Index
Democratisation is enabling create quality brands resulting in repurchases &…
Third party chipset use dominates the Smartphones market in India
Mediatek led maximum Smartphone models launched (42.2%) followed by Qualcomm with 38.6% of the Smartphone models launched in 2018 using its chipset solutions. However, the market leaders with higher sales volumes launched their Smartphones on Snapdragon by Qualcomm making it the most sold chipset in India. Gurugram – Tuesday February 19, 2019: techARC today released…
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