The price gap between Samsung and its immediate competition will be bridged with the cobranded cards it launched with Axis Bank. Samsung along with Axis...
In the Android ecosystem, the brand also features in leading position among incumbent stalwarts in other product categories such as smart TVs, TWS earbuds and...
Foldable smartphones to contribute over 6% of Luxe category sales contribution in 2022 by volumes. The form factor has the potential to improve profitability of...
Apple reports maximum brand reputation issues while OPPO tops the Brand Reputation Index among key smartphone OEMs in India. Gurugram – In its first Brand...
The target segment of Luxe segment (more than Rs 50,000) smartphones has been able to save on some of their routine expenses like travel and...
Democratisation is enabling create quality brands resulting in repurchases & recommendations to others, finds techARC’s India Holistic Smartphone Brand Quality Index Gurugram – Thursday, October...
