Smart TV 19 articles

Tech Blogs
  • 4 mins read

Changing consumer behaviour to impact online shopping in India

The digital big-bang after covid-19 pandemic is settling down resulting in a new behaviour in online buying that needs to be factored for profitably selling...

Insights Pro
  • 4 mins read

With audio and display emerging as the differentiators, Smart TV users make a call for immersive experiences.

In the recently analyzed data by Techarc, Audio and Display have emerged as the prominent attribute of a Smart TV experience over the other features....

Tech Blogs
  • 2 mins read

After Internet, Immersive experience is all that matters for Smart TVs

Connecting to Internet is fundamental to making a TV smart. However, that only brings in power of several applications, hence content to the screens which...

Voice control is driving the usage of smart home in India

92% of the smart home users responded that voice-control has made it convenient to set up a smart home. More than 90% of users have...

Insights Pro
  • 4 mins read

Audio experience pivotal to holistic immersive experience on Smart TVs

With key OEMs using Dolby audio enhancement technology in their Smart TVs, the experience on audio is far exceeding the expectations. In the April GAP...

Insights Pro
  • 3 mins read

Audio Experience pivotal to the satisfaction of Smart TV users

Display quality is now playing a minimal role in the Smart TV experience; two-third of consumers decide around the specifications of the TV while exploring...