Smartphone Consumer 2 articles

Insights Pro

  • 6 mins read

Which Smartphones of Q1’26 are worth upgrading?

Techarc today released its proprietary quantitative scoring analysis for measuring the incremental benefits offered by smartphone models over their predecessors in a series.  The analysis was performed on randomly selected models of leading smartphone...

Research and Reports

  • 4 mins read

Post-purchase experience driving smartphone user delight finds ‘The shifting smartphone delight’ report 2024
The Shifting Smartphone Delight Report Fig 1

The report reveals that smartphone consumers in the mid-category are delighted out of post-purchase experiences even though the sales triggers continue to be specifications during...