Smartphone 42 articles

iQOO 15: Widens the Super Smartphone Choice for Consumers

The Flagship Killer era is over; the Super Smartphone era has begun. For years, iQOO has been synonymous with raw gaming performance, but with the...

Insights Pro
  • 5 mins read

Techarc identifies areas of improvement across segments to elevate customer delight for smartphones in 2026 

The smartphone industry continues to be dynamic in many ways, including constantly improving customer centricity and elevating customer delight through premium and rich experiences.  While...

Tech Blogs
  • 4 mins read

In 2026 Software Shift in the Smartphone industry will be among big shifts

2026 is going to be yet another interesting year for the smartphone industry.  We already getting a glimpse of these super smartphones with the launch...

Tech Blogs
  • 4 mins read

Can Vivo’s OriginOS delight Android smartphone users?

Vivo just announced arrival of OriginOS, which will first power some of the select flagship smartphones of Vivo and iQOO and later on become the...

Insights Pro
  • 4 mins read

The Thin Edge: How Smartphone Slimness Became a Strategic Differentiator

In 2025, smartphone brands are doing more than chasing regular specifications and features, and getting more focused on design. And at the centre of that...

TechMark Benchmarking – Unique signal boosting features makes Tecno the only smartphone brand offering superior signal quality

Smartphone connectivity continues to be a key factor affecting overall user experience. A variety of challenges contribute to the lack of seamless integration across different...