Premiumisation or stepping-up – Analysis of Jan-Feb 2024 smartphone launches
There is 36% reduction in the number of models announced…
Women perceive smart devices are not made with them in mind – Techarc International Women’s Day 2024 Special
While appreciating the breadth in colours and designs in categories…
Brand takes precedence over product for GenZ to decide about the smartphone. Poco, iQOO and Nothing emerge as the exclusive three brands that youth identify and relate with
Relatability and exclusivity key factors driving this trend. GenZ gives…
Youth acceptability of Lava and OnePlus to further increase their market shares in 2024 and beyond. Youth are expected to contribute 44% of the total smartphone sales in 2024
OnePlus likely to gain 6% market share, followed by Lava…
Moto E13 re-launched in India with 8GB RAM and 128GB storage; should you buy it?
Motorola Moto E13 arrived in India in February 2023 with…
OnePlus Ace 2 Pro with 24GB RAM and Snapdragon 8 Gen 2 SoC Set to Launch on Aug 16
OnePlus is set to expand the Ace 2-series in the…
Latest Posts
- The Thin Edge: How Smartphone Slimness Became a Strategic Differentiator
- Is community obsession over for smartphones in India?
- India’s Best-Selling EV? Testing the MG Windsor After 10 Days of Real Use
- Reno 13 in the Real World: Good Looks, Great Portraits, and Just Enough AI
- Flipping content monetisation in the aftermath of AI
Categories
Tags
5G 5G Smartphone AI Amazon Android Apple Audio Brand Safety Digital India Dolby eCommerce Electric Vehicles EV Flipkart Foldable Smartphones Gaming Google India India Smartphones Infinix iPhone Lava Mediatek Motorola news Nokia ONepLus OPPO Premium Smartphone Premium Smartphones Qualcomm Realme Redmi review Samsung Smart Devices Smartphone Smartphones Smart TV Smartwatch Snapdragon Tecno Vivo Wearables Xiaomi