Smartphones 75 articles
Smartphones are integral to festivities in India
Festive celebrations in India have become inseparable from our smartphones. As Dussehra, Diwali and other festivals approach, we see our mobile devices woven into every...
Upgrading a smartphone this festive season – Things you must look out
Our recent InsightsPro on festive season expectations revealed that 87% of the planned purchases are by upgraders. This means as a smartphone user, you are...
India Smartphone Festive Season 2025 Steal Deals
Techarc’s India Smartphone Festive Season Dashboard for 2025 brings comprehensive insights about the discounts and offers that leading brands have rolled out to excite customers...
Mapping India’s 2024 Smartphone War: Who Played Where
The Indian smartphone market in 2024 exhibited strategic recalibration across price bands. Some brands moved away from volume-focused budget offerings and concentrated on high-conversion mid-range...
The Thin Edge: How Smartphone Slimness Became a Strategic Differentiator
In 2025, smartphone brands are doing more than chasing regular specifications and features, and getting more focused on design. And at the centre of that...
Is community obsession over for smartphones in India?
In many of my earlier notes and media interactions, I have explained how the several shifts and transformations within Xiaomi are resulting in it momentarily...