Smartphones
Smartphone users find gaps in the experience of Battery, Memory & Storage and Audio experience.
Camera stands out others where experience is exceeding expectations indicating early signs of saturation. Dolby, among the leading technology providers…
The ABCD of smartphones!
OEMs need to now focus on audio in addition to Camera, Battery and Display as consumer conversations are increasing in…
TechInsight – Performance of a smartphone defines the experience for a user
Specifications, Features and Performance are the top 3 ranking parameters that smartphone buyers evaluate before their ‘buy’ decision. In its…
Diversifying the chipset shortage risks, Smartphone OEMs preferred multiple chipset portfolio in 2021.
MediaTek led with 81 smartphone models launched on their chipset against Qualcomm which saw 51 launches in India. Realme, Samsung…
Do we really need a gaming smartphone?
Gaming on mobile is a casual use case for majority of the smartphone users. Is the smartphone ecosystem betting too…
Foldable Smartphones to witness 638% jump in sales in CY 2021, expected to touch 300,000 units sales in 2022.
Foldable smartphones to contribute over 6% of Luxe category sales contribution in 2022 by volumes. The form factor has the…
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