Techarc’s India Smartphone Festive Season Dashboard for 2025 brings comprehensive insights about the discounts and offers that leading brands have rolled out to excite customers...
The Indian smartphone market in 2024 exhibited strategic recalibration across price bands. Some brands moved away from volume-focused budget offerings and concentrated on high-conversion mid-range...
In 2025, smartphone brands are doing more than chasing regular specifications and features, and getting more focused on design. And at the centre of that...
In many of my earlier notes and media interactions, I have explained how the several shifts and transformations within Xiaomi are resulting in it momentarily...
The evolution of camera technology has reached a pivotal moment, particularly with the integration of artificial intelligence (AI), reshaping the photography landscape and making it...
OPPO has been a pioneer smartphone brand in many ways. Unfortunately, its wavery strategy in India did not let it capitalise its strengths effectively. With...
