By Saloni Jain
Stolen Customer Data: Disastrous Epilogue Of A Brand’s Reputation
May 16, 2022

Consumers and brands share a reciprocal relationship where the former shares personal information with the brand and the latter attempts to utilize that data to deliver a personalized experience in the digital world.

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Brand Safety and D2C_Techarc
By Faisal Kawoosa
Without a safe brand you can’t D2C
May 15, 2022

n D2C the first thing that establishes trust between a buyer and the seller is the brand. In our daily lives, if we see a product getting listed on any eCommerce site or for that matter any e-store, the first and foremost thing that we consider is the brand name.

If we are familiar with the brand and have some experience of the past, it becomes easy for us to take a call to go for its products or services, including the new ones. However, the brands where we have no

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By Faisal Kawoosa
The ABCD of smartphones!
May 4, 2022

OEMs need to now focus on audio in addition to Camera, Battery and Display as consumer conversations are increasing in that direction. 

A recent Tech Insight revealed how performance of the smartphones is what defines the experience of the users which they weigh against the expectations set out by looking at the specifications and features.   

Across the expectations as well as experience, one thing is standing out distinctly.  The smartphone users are pushing OEMs to fine tune each and every major specification to get that holistic experience from the device. 

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Super App
By Faisal Kawoosa
Tata Neu – There’s hardly anything super about the super app.
April 28, 2022

The vision about a super app needs to be driven more by convenience than mere convergence of applications and services. After experiencing Tata Neu ‘super app’ there was not a single reason that could excite me as a user to use the app.

On April 7th, 2022, Tata group launched what it claimed to be India’s first super app. I was excited and equally intrigued to experience it and look how Tata has done it, which others are yet figuring out. Before, I share my experience

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By Techarc
TechInsight – Performance of a smartphone defines the experience for a user
April 20, 2022

Specifications, Features and Performance are the top 3 ranking parameters that smartphone buyers evaluate before their ‘buy’ decision. 

In its first TechInsight basis data analytics of over 25,000 comments, reviews, and questions of popular ecommerce marketplaces, Techarc today said that while tangible parameters like specifications are essential in setting the expectations of smartphone buyers, the experience is defined by the performance delivered by smartphones after the users start using these devices.

As per the analysis, the top three parameters setting the expectations of smartphone buyers are Specifications, Features and

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By Saloni Jain
The Booming D2C Economy: Survival of the Fittest
April 13, 2022

Can Marketplaces Compete against D2C Brands by offering Competitive Pricing?

‘Up to 50% off on your favorite beauty products, ‘Buy one get one free on every purchase’, read an advertisement on Instagram by Faces Canada, a beauty brand. The offer sounded irresistible enough for a cosmetic enthusiast like me to head on to their website and grab the products. As much as I was clear on adding only the necessary items to my cart, I ended up adding a lot more products, given the amazing offer the brand had to

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OnePlus-Smartphone-Upgrade-Path
By Faisal Kawoosa
With OnePlus a smartphone user can stay easily for a decade.
March 25, 2022

The Nord series has emerged as a successful stepping stone for the smartphone users to enter into the OnePlus family and stay with the brand for at least a decade while continuing their need for more driving upgrades.

Credit goes to OnePlus for being able to generate interest among the smartphone ecosystem right since its inception. Even being a micro-niche player in its early days, the brand was always high on attention of everyone including media, analysts and bloggers who typically keep a close watch of

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Techarc-TechInsight-4G-mainstream-Nokia-MBiT-2022-TRAI
By Faisal Kawoosa
In 5 years 4G has become mainstream across India indicating the digital appetite of the nation.
March 23, 2022

The recently announced Nokia MBiT 2022 report exhibits several insights showcasing how the appetite for BWA (mobile broadband) services is growing evenly across India.

India has always been considered the nation of villages as two-thirds of the population resides in the rural part of the country.  But from consumption economy perspective, the market priority has always been urban.  This has over the years caused an imbalance where every new product or service is made available to the urban cities and then trickles to the rural areas.  Consequentially, while in

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By Techarc
Sheatwork and Techarc unveil report on State of Women Tech Entrepreneurship in India
March 8, 2022

Indian unicorn growth story being led by male founders48% of surveyed women in non-metros eager become tech entrepreneurs vis-à-vis 23% in metrosAccess to capital, lack of mentors and even societal acceptance continue to be challenges for women entrepreneurs

New Delhi: Sheatwork, a one-stop knowledge hub for women entrepreneurs, today unveiled a report on ‘State of Women Tech Entrepreneurship in India’ in partnership with Techarc, a leading technology analytics, research, and consultancy firm.

The report highlights that while the number of female students in leading engineering institutes like the IITs has increased from

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