Research and Reports
Post-purchase experience driving smartphone user delight finds ‘The shifting smartphone delight’ report 2024
The report reveals that smartphone consumers in the mid-category are delighted out of post-purchase experiences even though the sales triggers…
2025 to mark beginning of ‘smartphone era’ of cars in India. 5G M2M connectivity, on-device GenAI and cloud connectivity to be among key technologies powering cars of future.
Gurugram / Srinagar – The ownership of smart devices continues to grow in India. However, the actual usage of some…
89% of 5G smartphones expected to sell in ₹10,000-40,000 price range in 2024. Consumers rank brands higher offering uncompromisable experiences along with wide range of 5G smartphones to choose from.
Motorola and Samsung retain their ‘Best 5G Smartphone Brand’ rankings for 2024. 3rd rank is taken over by Realme displacing…
India estimated to sell 100 MN smartphones in 2H’24, 80% of them to be 5G
AI, CMF (Colour-Material-Finish) to be the key drivers of differentiation, 5G in the lower tier segments. No big shift expected…
22 out of 36 indigenous smart tech brands earn a rating of 4 or higher across the e-marketplaces they sell indicating their superior quality and acceptance among consumers including the youth
In its February 2024 report of India Smart Tech Brands Monthly Ratings, Techarc today released the benchmarking and rankings of…
Techarc Republic Day 2024 Special Report – Indian brands emerge as strong alternative to their global counterparts with equivalent customer satisfaction ratings
Gurugram – In a special report released on the eve of 75th Republic Day being observed on Friday, Jan 26,…
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