Research and Reports 68 articles

Smartphone Digital marketing to take over print media marketing in 2019

Smartphone brands to collectively spend Rs. 330 crores on digital marketing in 2019, up by 20% compared over previous year. Gurugram – April 2, 2019:...

At $1.63 Billion, India’s share in global digital ad-fraud stood at 8.7% in 2018

The ad-fraud size is expected to grow at 23% in 2019 owing to the sophisticated techniques being employed by fraudsters attracting higher payouts. Gurugram –...

Third party chipset use dominates the Smartphones market in India

Mediatek led maximum Smartphone models launched (42.2%) followed by Qualcomm with 38.6% of the Smartphone models launched in 2018 using its chipset solutions.  However, the market leaders with higher sales volumes launched their Smartphones on Snapdragon by Qualcomm making it the most sold chipset in India. Gurugram – Tuesday February 19, 2019: techARC today released its report on India Android Smartphone Chipsets for 2019. As per the report, Qualcomm is...

Experiential Smartphones to drive sales in India in 2019

Estimated 149 million Smartphones to be sold in 2019 in India. Gurugram – Tuesday, February 5, 2019: Smartphones will witness 13% growth in sales in...

2019 will be the year of Processors for Smartphones – techARC DIGIT

There is presently a mismatch between the importance of processor in determining the performance of a Smartphone and the significance users attach to it. techARC...

Government has a vital role to play in 5G adoption as a consumer

Gurugram – Monday, November 5, 2018: techARC, today released 5G use-cases feasibility mapping for India.  The map plots some of the main use cases of 5G...