Research and Reports 71 articles
79% of the Smartphone users in India are using OTT apps for entertainment – techARC-Unomer MegaInsight
Gurugram / Bangalore – Thursday, July 18, 2019: In its first MegaInsight study, techARC-Unomer today released some key insights about the OTT Entertainment (Live and...
Undecided online Smartphone buyers are not targeted by Xiaomi and Samsung
The two major brands in the Smartphone industry are focusing on users who are looking for smartphones within respective brands. Gurugram – Monday July 8,...
techARC Launches Digital Programme ‘10 years of Smartphone for all’
Event to Set Stage For 1 billion Smartphone users in India techARC, a technology start-up analytics, research and consulting services firm, has announced the launch...
Smartphone Digital marketing to take over print media marketing in 2019
Smartphone brands to collectively spend Rs. 330 crores on digital marketing in 2019, up by 20% compared over previous year. Gurugram – April 2, 2019:...
At $1.63 Billion, India’s share in global digital ad-fraud stood at 8.7% in 2018
The ad-fraud size is expected to grow at 23% in 2019 owing to the sophisticated techniques being employed by fraudsters attracting higher payouts. Gurugram –...
Third party chipset use dominates the Smartphones market in India
Mediatek led maximum Smartphone models launched (42.2%) followed by Qualcomm with 38.6% of the Smartphone models launched in 2018 using its chipset solutions. However, the market leaders with higher sales volumes launched their Smartphones on Snapdragon by Qualcomm making it the most sold chipset in India. Gurugram – Tuesday February 19, 2019: techARC today released its report on India Android Smartphone Chipsets for 2019. As per the report, Qualcomm is...