If the decade of 90s is known as the LPG decade, 2010 onwards it has been the decade of digital which is making the country Republic to its essence.

One of the fundamental inherent ingredients of technology especially the digitally led technologies is that it empowers the end users. This is the essence of being a republic nation as well. While in democracy the people get a chance to elect their representatives, republic ensures that the power rests with the people through their elected representatives.

Digital ecosystem

Gaming on mobile is a casual use case for majority of the smartphone users. Is the smartphone ecosystem betting too high on heavy lift gaming?

Gaming is an excitement, a source of entertainment on smartphones. However, the question is do we really need high performance smartphones for gamers? Is that a very big opportunity? Lets look at some of the very popular smartphone games, their penetration and do they really require a high performance, gaming optimised smartphone?

Looking at the history of smartphones and

After looking for camera quality, users are increasingly becoming conscious of the audio experience their smartphones and other smart devices can deliver impacting their buying decision.  In smartphones audio experience has become 2nd factor just after camera quality impacting the buying decision.

Camera is one such addon to the smartphones, and now other smart devices wherever it makes sense like Laptops, Tablets, etc., which has taken the centre stage and is numero uno feature that user try to know about while looking for a new device.  The industry has

While all major OEMs are well equipped to deliver the immersive digital social world that Facebook kicks off with ‘Meta’, 2022 will see AR/VR devices finally becoming mainstream with all leading smartphone OEMs expected announcing their gears.

Interestingly in a recent conversation with a leading OEM of smartphone, we were just discussing how the product evolution can be best captured and my answer was to keep a tab on the apps and their popularity and growing base. As an example, I shared how the cryptocurrency apps can have new

Need for an omnichannel presence to grab your lions worth share

The cascading effect of the Covid-19 crisis continues to resonate across industries, even after a year the pandemic struck the world. Brands were forced to shut their traditional brick-and-mortar stores overnight and escalate their shift to e-commerce. It’s safe to say that the e-commerce industry was one of the major benefactors of the pandemic. New online businesses emerged and flourished in tandem with new consumer behavior and trends. As the dust from the pandemic starts to settle, the retail landscape

The target segment of Luxe segment (more than Rs 50,000) smartphones has been able to save on some of their routine expenses like travel and entertainment and is now fueling their ultra-luxury buying, which is a good indicator for brands like Apple, Samsung and OnePlus in this category.

Wealth-X, a global specialised research group tracking the world’s wealthiest people has recently come up with an interesting insight. As per the report it says, for the first time in the history of mankind, we have more than 3,000 billionaires

The smartphone contribution for OEMs is on a decline with reducing growth opportunities and they are hedging it with the growth in other segments like Smart TVs, Wristables, TWS and others.

Apple 2021 launch was another impressive one like before. Though it missed the audience excitement like before, but Apple made it interesting and engaging as they could in these times of remote and virtual launches. While iPhone always remains the climax of the launches, Apple has gradually started to spotlight on other smart devices as well.

I did my first only purchase in around 2006, when NDTV had a section selling books online. Then in 2008, I ordered a kitchen item first time from futurebazaar.com (now doesn’t exist). But the real pace started only after Flipkart and Amazon came into picture.

Likewise, many others started buying online much to the credit of these the market-places. Now the question is, has online become credible enough that we can buy anything from any category through these market-places? Well, while the market-places are doing all the

The 3rd generation of fold has now addressed all apprehensions of buyers who are ready to experiment this new form factor and stand out of the crowd.

In my conversations with potential buyers of a device like Samsung Galaxy Fold, the first reaction I would get from them was about its durability. Though, I haven’t had checked with hundreds of such people, but would have easily checked it with 25-30 such people. There was spark in their eyes when they saw the device. But, when asked