By Saloni Jain
Stolen Customer Data: Disastrous Epilogue Of A Brand’s Reputation
May 16, 2022

Consumers and brands share a reciprocal relationship where the former shares personal information with the brand and the latter attempts to utilize that data to deliver a personalized experience in the digital world.

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Brand Infringment in eCommerce
By Saloni Jain
Brand Infringement in e-commerce: A Key Aspect For Brand Safety
July 20, 2021

Lessons from C-suite leaders

The growing popularity of e-commerce has changed the rules through which buyers and sellers interact. Lowering barriers to enter marketplaces has radically changed the way through which sellers add products digitally and make them available for purchase real-time globally. Moreover, the ubiquity of social media and technological advancements in marketing technology has further made it easy for businesses to create and promote brands in the smartest ways possible. There has been an influx of new brands and businesses in the market on a regular basis, thus, meaning

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