By Saloni Jain
The Booming D2C Economy: Survival of the Fittest
April 13, 2022

Can Marketplaces Compete against D2C Brands by offering Competitive Pricing?

‘Up to 50% off on your favorite beauty products, ‘Buy one get one free on every purchase’, read an advertisement on Instagram by Faces Canada, a beauty brand. The offer sounded irresistible enough for a cosmetic enthusiast like me to head on to their website and grab the products. As much as I was clear on adding only the necessary items to my cart, I ended up adding a lot more products, given the amazing offer the brand had to

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By Saloni Jain
What should brands look at this festival season?
October 14, 2021

Need for an omnichannel presence to grab your lions worth share

The cascading effect of the Covid-19 crisis continues to resonate across industries, even after a year the pandemic struck the world. Brands were forced to shut their traditional brick-and-mortar stores overnight and escalate their shift to e-commerce. It’s safe to say that the e-commerce industry was one of the major benefactors of the pandemic. New online businesses emerged and flourished in tandem with new consumer behavior and trends. As the dust from the pandemic starts to settle, the retail landscape

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