By Techarc
Average Ad-Fraud rate to go up to 45-55% against the present 25-35%
August 18, 2020

Ad-Fraud likely to increase in Digitally Mature as well as New Entrant organisations in the aftermath of Covid-19 pandemic.

Gurugram – Tuesday, August 18, 2020: The ad-fraud report released today by techARC, powered by mFilterIt, projects it to go up in the range of 45-55% compared to the present industry average of 25-35%. This is owing to switch in marketing spends towards digital advertising while the overall marketing budgets are being squeezed by organisations across industry segments. The second major factor of this increase in the average

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By Techarc
ESDM sector has to keep up to its global reputation during Covid-19
May 15, 2020

Manufacturing and supply-chain logistics is worst affected hampering the overall efficiency of the output for the sector.

Gurugram – Friday, 15 May 2020: The 2nd episode of techFLIX special series on Covid-19 and its impact on the digital industry in India was organised by techARC in collaboration with IESA.  The industry leaders unanimously drew attention to the role Indian ESDM plays in the global semiconductor industry.  It was highlighted that the main challenge of the sector during Covid-19 was to maintain the global reputation of the Indian value chain in terms of

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