By Saloni Jain
What should brands look at this festival season?
October 14, 2021

Need for an omnichannel presence to grab your lions worth share

The cascading effect of the Covid-19 crisis continues to resonate across industries, even after a year the pandemic struck the world. Brands were forced to shut their traditional brick-and-mortar stores overnight and escalate their shift to e-commerce. It’s safe to say that the e-commerce industry was one of the major benefactors of the pandemic. New online businesses emerged and flourished in tandem with new consumer behavior and trends. As the dust from the pandemic starts to settle, the retail landscape

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India Festive Season Online Smartphone Sales_techARC
By Techarc
Propelled by Festive season sales, more than half of the Smartphones (53%) will be sold online during Oct-Dec 2018
October 8, 2018

19.1 million Smartphones expected to be sold
online during OND’18 period.Smartphones alone to contribute US$ 3.67 billion
(IN₹ 27,094 crore) to digital commerce during the period.Online 3rd party stores like Amazon
and Flipkart to contribute 85% of the online smartphone sales at US$ 3.12
billion (IN₹ 23,030 crore).Flipkart offering more exclusives in terms of
choice than Amazon.  Amazon’s revenue
potential hinges on OnePlus 6T success.

Gurugram – Monday October 8, 2018: A report on online sales of
Smartphone during festive quarter of Oct-Dec 2018, released by techARC today
reveals that 19.1 million (53%) of the 36 million smartphones expected

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