iPhone 18 articles

iPhone 17e – More Powerful iPhone Threshold

The iPhone 17e represents a fundamental shift in Apple’s hardware strategy. Moving away from the budget-compromise model of previous years, the 17e reframes the entry-level value proposition...

Insights Pro
  • 6 mins read

Are brands able to make a premium out of slim smartphones?

From Innovation to Novelty Smartphones have over these past 2 decades absorbed so much in them that its challenging for the ecosystem to innovate beyond...

Insights Pro
  • 3 mins read

Apple estimated to launch iPhone 17 in India starting ₹86,000

There is a strong positive correlation between iPhone prices and ₹/$ equation.  iPhone launch price has changed at an annual rate of 7.6% since 3rd...

Insights Pro
  • 4 mins read

Mapping India’s 2024 Smartphone War: Who Played Where

The Indian smartphone market in 2024 exhibited strategic recalibration across price bands. Some brands moved away from volume-focused budget offerings and concentrated on high-conversion mid-range...

Insights Pro
  • 8 mins read

For ‘iPhone’ tag consumers are giving up several latest technologies

Techarc Shelf Analysis of iPhone 13 with alternative android smartphones in the price range shows how consumers are ‘malnourished’ in terms of the latest generation...

Tech Blogs
  • 7 mins read

For OnePlus, Nord is nothing but a distraction

Nord series was one of the not so good decisions of OnePlus strategically.  I have opposed it then and still feel that OnePlus should call...