OPPO 26 articles

Insights Pro
  • 4 mins read

The Thin Edge: How Smartphone Slimness Became a Strategic Differentiator

In 2025, smartphone brands are doing more than chasing regular specifications and features, and getting more focused on design. And at the centre of that...

Reno 13 in the Real World: Good Looks, Great Portraits, and Just Enough AI

You know how sometimes a phone shows up looking all pretty and polished, and you think — “Okay, now show me what you got beyond...

Tech Blogs
  • 3 mins read

Exploring the Shift in Consumer Preferences: Camera Quality Over Lens Brand in Smartphone Photography

The evolution of camera technology has reached a pivotal moment, particularly with the integration of artificial intelligence (AI), reshaping the photography landscape and making it...

Tech Blogs
  • 5 mins read

OPPO needs to have a firm India strategy

OPPO has been a pioneer smartphone brand in many ways.  Unfortunately, its wavery strategy in India did not let it capitalise its strengths effectively.  With...

Tech Blogs
  • 7 mins read

As consumers if you are bored with R brands, there are other equally compelling options to choose from emerging brands

The festive sales period of online marketplaces – Amazon and Flipkart – offers a lot of good options to consider and at the same time...

Tech Blogs
  • 5 mins read

Samsung needs to have a relook of A series to improve retention and strengthen S, Z series sales further

The A series is the ‘weak link’ in Samsung’s portfolio resulting in inter-brand switch in favour of brands including OPPO, Vivo and OnePlus. The M...