Changing consumer behaviour to impact online shopping in India
November 14, 2022

The digital big-bang after covid-19 pandemic is settling down resulting in a new behaviour in online buying that needs to be factored for profitably selling online.

Covid-19 redefined online shopping for us in India. While the trend of buying online started with books, soon we were seen buying smartphones and other electronics confidently from these online marketplaces. Consequently, not only were more than half (50%) of smartphone sold through online in just 3-4 years of them being widely available on popular marketplaces like Amazon and Flipkart, electronics, especially

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