The AI powered camera with advanced content production capabilities will help early stage and nano-influencers create pro grade content for their audiences.
What’s the use case of AI in smartphones? A question that is bothering us all in the fraternity. The use cases are seen either adding a layer of sophistication in some cases or helping generate content for fun activities. So far AI capable smartphones are available in the top tier of the market where on-device AI capabilities are enabling generate and refine content besides adding to being productive. But the point remains that these features are still ‘nice to have’ and no user is overwhelmingly ready to pay a premium for these features powered by AI.
Tecno recently launched its Pova 6 Neo which goes on sale from September 14th 12:00 AM on Amazon and through offline retail partners of the Transsion owned smartphone brand. I have been using the smartphone for some time now and playing with its AI capabilities essentially to understand whom it could benefit considering the features and the price point.
If we look at the digital influencers’ hierarchy, who generate so much of content daily, there is a definite pattern to notice about their content production process. The Mega influencers have by now setup professional studios and hired best of the camera teams along with post-production magicians who help them churn eye-catching content. The challenge with influencer driven content, especially since the advent of vertical form videos and short duration reels and shorts is that in a very small span of attention these have to be appealing enough to catch attention. So, the video tricks and post-production technique becomes extremely critical. As we move down the hierarchy, we find influencers leveraging 3rd party studios and their teams as well as freelancers to produce professional grade content.
However, all content by any type of influencer is not produced in studios and at times there is a need to publish the content on-the-fly where they don’t get much time to get it professionally edited. This is where smartphone plays a critical role in today’s era of influencer content creation and production.
Now talking of Tecno’s Pova 6 Neo, it has some very powerful payload of AI features implemented in its camera setup. Priced very aggressively starting ₹11,999 (with offers) and onwards, depending on the configuration variant to choose, this smartphone can help several budding influencers to become content producers within minimal budget. At the same time, they don’t need to invest in equipment and professionals just at the beginning.
Today, becoming digital influencers has become one of the aspirational professions of youth across metro and non-metro Tier II and III towns and cities. The government has also recognised it as an activity of repute and instituted National Creators Award, first edition of which was held on March 8th, 2024, where Honourable PM conferred awards to leading content creators in different categories. Many content creators shared how their parents weren’t taking them seriously and these awards have helped them prove their determination and faith in the profession.
Depending on the level of influencer in the hierarchy, with exceptions being there, the budget available to invest in setup and professional team is also determined. Pova 6 Neo powered by its AI features which leverage a cloud architecture to generate and produce content can exactly address this need in the market. There could be many nano influencers, having very limited resources to startup, who can just invest in this device and start producing professional grade content for their audiences and rise up the hierarchy. AI is addressing here a definite need gap or problem statement. The smart idea of Tecno to choose the cloud path has helped them to implement these features without an on-device AI chipset thus containing the costs significantly. This is not only beneficial for nano and early-stage influencers but can also be a good starting point for general consumers to experience AI and figure out how it can be beneficial for them in their respective professions.
I tried all the AI enabled features and found its AIGC Portrait an interesting feature, which generates 4 images of the image you capture. Below are 3 of the 4 such images of mine.
To try out the feature on some celebrity, I clicked Mr Amitabh Bachchan’s picture using the AIGC Portrait feature from the KBC poster of his on the TV screen. Below are the 2 pictures from the 4 generated pictures using this feature of the Pova 6 Neo.
For me this was not only an interesting but very creative use case of AI. The smart content creators can create wonders out of this feature producing exciting content for their audiences and grow their followers expediting their monetisation journey.
Other features like AI Magic Eraser to remove undesired objects from the picture, AI Cut Out to generate stickers from photos, AI Artboard to convert doodles into artwork, and AI Wallpaper 2.0 to generate custom wallpapers by using text to image features also added to the creativity capabilities of this phone. Many influencers, especially those who are just starting are not very comfortable with text summaries, captions, etc. This is where the ASK AI’s assistance with creating grammatically correct textual content adds the utility of the phone for content creators.
Tecno Pova 6 Neo is not for any specific cohort of users, and anyone can buy it and experience the AI features that it has to offer. But I feel it will make a lot of sense for early-stage content creators and nano-influencers to buy this product, which by the way is equipped with all great specifications to perform other routine tasks flawlessly as per the expectations of the segment where it’s positioned in terms of pricing. You can check out its features and other details here on Amazon.
To know more about the product specifications, variants and other details, visit Tecno’s official product page.
I think Tecno has made a good entry in the world of AI with Pova 6 Neo. It has well balanced the product-pricing equilibrium which makes it one of the gateways to AI for masses. As it says, lets AI it!
