Smartphone Gaming
By Faisal Kawoosa
Do we really need a gaming smartphone?
January 6, 2022

Gaming on mobile is a casual use case for majority of the smartphone users. Is the smartphone ecosystem betting too high on heavy lift gaming?

Gaming is an excitement, a source of entertainment on smartphones. However, the question is do we really need high performance smartphones for gamers? Is that a very big opportunity? Lets look at some of the very popular smartphone games, their penetration and do they really require a high performance, gaming optimised smartphone?

Looking at the history of smartphones and

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Immersive Audio
By Faisal Kawoosa
See, Sound and Show is how users decide about their smart devices
November 1, 2021

After looking for camera quality, users are increasingly becoming conscious of the audio experience their smartphones and other smart devices can deliver impacting their buying decision.  In smartphones audio experience has become 2nd factor just after camera quality impacting the buying decision.

Camera is one such addon to the smartphones, and now other smart devices wherever it makes sense like Laptops, Tablets, etc., which has taken the centre stage and is numero uno feature that user try to know about while looking for a new device.  The industry has

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By Faisal Kawoosa
The world of Meta and its impact on smart devices
October 29, 2021

While all major OEMs are well equipped to deliver the immersive digital social world that Facebook kicks off with ‘Meta’, 2022 will see AR/VR devices finally becoming mainstream with all leading smartphone OEMs expected announcing their gears.

Interestingly in a recent conversation with a leading OEM of smartphone, we were just discussing how the product evolution can be best captured and my answer was to keep a tab on the apps and their popularity and growing base. As an example, I shared how the cryptocurrency apps can have new

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By Faisal Kawoosa
At 4.9% CAGR for smartphone subscriber growth in 2020-30 decade, India may not have a billion smartphone users even by 2030
October 13, 2021

With the shrinking addressable base for smartphones, India likely to have 887.4 million smartphone users by 2030.  Government needs to have a 1 billion smartphone module in Digital India mission.

India is already a country of over a billion people.  It also has over 1.2 billion wireless subscribers as of July 31st, 2021.  However, the dream of having over a billion smartphone users does not seem to be achievable by the end of this decade.

The new smartphone user acquisition has been on a decline since 2018, after 4G

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India Luxe Segment Smartphone
By Faisal Kawoosa
This festive season up to be the best ever for Luxe smartphones
September 22, 2021

The target segment of Luxe segment (more than Rs 50,000) smartphones has been able to save on some of their routine expenses like travel and entertainment and is now fueling their ultra-luxury buying, which is a good indicator for brands like Apple, Samsung and OnePlus in this category.

Wealth-X, a global specialised research group tracking the world’s wealthiest people has recently come up with an interesting insight. As per the report it says, for the first time in the history of mankind, we have more than 3,000 billionaires

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By Faisal Kawoosa
Camera and Battery two key parameters determining the smartphone choice in Rs 6,000-12000 segment in India.
September 20, 2021

82% smartphone users in the segment consider camera the most important feature defining the expectation against 66% happy with the experience.

As per a recent GAP analysis (Expectations versus Experience) in Rs 6,000 – 12,000 segment, in which 1 out of every 2 smartphones will be sold in 2021, Camera and Battery are the two key parameters defining the expectations of a user basis which they make their choice.  While all OEMs operating in the segment are attempting to democratise technology and innovation by bringing in latest features and

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By Faisal Kawoosa
Apple’s 2021 launch is inline with the smart devices industry trend
September 15, 2021

The smartphone contribution for OEMs is on a decline with reducing growth opportunities and they are hedging it with the growth in other segments like Smart TVs, Wristables, TWS and others.

Apple 2021 launch was another impressive one like before. Though it missed the audience excitement like before, but Apple made it interesting and engaging as they could in these times of remote and virtual launches. While iPhone always remains the climax of the launches, Apple has gradually started to spotlight on other smart devices as well.

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By Faisal Kawoosa
To buy online or not to?
September 14, 2021

I did my first only purchase in around 2006, when NDTV had a section selling books online. Then in 2008, I ordered a kitchen item first time from (now doesn’t exist). But the real pace started only after Flipkart and Amazon came into picture.

Likewise, many others started buying online much to the credit of these the market-places. Now the question is, has online become credible enough that we can buy anything from any category through these market-places? Well, while the market-places are doing all the

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By Faisal Kawoosa
With Flip and Fold, Samsung has taken over Apple in smartphone innovations
August 24, 2021

The 3rd generation of fold has now addressed all apprehensions of buyers who are ready to experiment this new form factor and stand out of the crowd.

In my conversations with potential buyers of a device like Samsung Galaxy Fold, the first reaction I would get from them was about its durability. Though, I haven’t had checked with hundreds of such people, but would have easily checked it with 25-30 such people. There was spark in their eyes when they saw the device. But, when asked

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