By Faisal Kawoosa
Changing consumer behaviour to impact online shopping in India
November 14, 2022

The digital big-bang after covid-19 pandemic is settling down resulting in a new behaviour in online buying that needs to be factored for profitably selling online.

Covid-19 redefined online shopping for us in India. While the trend of buying online started with books, soon we were seen buying smartphones and other electronics confidently from these online marketplaces. Consequently, not only were more than half (50%) of smartphone sold through online in just 3-4 years of them being widely available on popular marketplaces like Amazon and Flipkart, electronics, especially

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Techarc TAME Model
By Faisal Kawoosa
Vivo has tamed the smartphone technology!
October 19, 2022

Vivo has upped the smartphone manufacturing value chain and has started making contributions to the industry in the areas of 5G, industrial design, camera and many other important elements of the smartphone ecosystem.

Vivo held its first ever Tech Day in Delhi yesterday. The smartphone maker taking a different route than its fellow Chinese brands, has some interesting approaches towards the industry with a holistic outlook. Unlike, the other Chinese brands, Vivo does not make ‘noise’ all the time without anything substantial. It’s understood that to keep

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By Faisal Kawoosa
Samsung’s cobranded cards with Axis Bank could make it the market leader again by 1Q’23
October 17, 2022

The price gap between Samsung and its immediate competition will be bridged with the cobranded cards it launched with Axis Bank.

Samsung along with Axis Bank recently launched cobranded cards. This is a first cobranded card in the consumer electronics industry, where a consumer electronics conglomerate, and a bank collaborated to facilitate buying of various electronics products.

Axis Bank is the country’s 3rd largest private sector bank. One of its key strengths is its flexibility and to some extent ‘lenient’ approach compared to other banks when it comes

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Noise IntelliBuds
By Faisal Kawoosa
Noise Labs is a fantastic idea and can result in innovative products for consumers
October 12, 2022

Noise has seen phenomenal growth in the wearables category of smart devices in the past few years. Its intent of Noise Labs, in house incubation centre is a great idea to foster domestic R&D.

One of the key reasons for Indian smartphone brands to collapse like a house of cards was their little focus on the fundamentals of technology, R&D being key among them. There is enough empirical evidence to substantiate it. We all have seen how Lava remained focused on R&D and today is probably

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By Faisal Kawoosa
After Internet, Immersive experience is all that matters for Smart TVs
August 18, 2022

Connecting to Internet is fundamental to making a TV smart. However, that only brings in power of several applications, hence content to the screens which users can enjoy. As the screen sizes become giant, the user is not satiated with just the picture quality. The bigger screen with very high resolution only makes the video appear real. But in a movie, audio is as equal as a video.

The smart TV makers have understood this very well that their job is not only to make

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By Faisal Kawoosa
Smartphone industry needs to support gaming industry more effectively
August 11, 2022

There are many potential professional gamers at the threshold desiring to own a gaming smartphone, but can’t afford it.

Over the past few years, the smartphone industry has given increased attention to gaming. The entire ecosystem from chipset makers to the OEMs, all have taken gaming first approach while designing their products. While camera still remains the key specification that buyers look at, the performance on gaming is another area that the users increasingly explore before making a buy decision.

The smartphone industry has been proactively supporting this

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By Faisal Kawoosa
Xiaomi’s Flip – India’s 4G Magic Moment
July 27, 2022

While Reliance Jio is accredited with kick starting the 4G journey in India, the role of Xiaomi is no less in making hands 4G ready affordably.

Reliance Jio brought in a disruption when it decided to foray in telecom sector with the latest technology available and take a very bold step. It is always challenging – a double edged sword – when in technology sector one wants to go with the latest having zero or very insignificant penetration while opportunity lies with the incumbent technology. What

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By Faisal Kawoosa
Dissatisfaction with display, camera, and battery back-up among top 6 reasons triggering faster replacements among smartphone users in India.
July 22, 2022

Smartphone users are increasingly becoming content consumers leading to increased dissatisfaction of specifications helping consume content.  Audio likely to be added soon to the reasons.

In a recently concluded study in June 2022, covering 1,000 smartphone users across India owning smartphones in under ₹30,000 price segment, the growing dissatisfaction of performance of specifications primarily used during content consumption features among the top 6 reasons triggering replacement of smartphones within 6 months.

32% or 1 in every 3 smartphone users falling in this price segment changes the smartphone in less

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By Faisal Kawoosa
There hasn’t been a single day Infinix INBook X1 Pro laptop has let me down
June 7, 2022

I have been using Infinix INBook X1 Pro for over 6 months as my primary laptop and its performance is as great as it was on day one.

When I was asked by Infinix team to experience its laptop, the first one from them, I was curios to see the device. Infinix, a niche brand from Transsion Holdings, has been introducing very compelling smartphones in the segments it operates. I have been regularly experiencing its smartphones and they offer unparallel experience in the operating segment. However,

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