Infinix-INBook-X1-Pro
By Faisal Kawoosa
There hasn’t been a single day Infinix INBook X1 Pro laptop has let me down
June 7, 2022

I have been using Infinix INBook X1 Pro for over 6 months as my primary laptop and its performance is as great as it was on day one.

When I was asked by Infinix team to experience its laptop, the first one from them, I was curios to see the device. Infinix, a niche brand from Transsion Holdings, has been introducing very compelling smartphones in the segments it operates. I have been regularly experiencing its smartphones and they offer unparallel experience in the operating segment. However,

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Xiaomi-12-Pro-5G
By Faisal Kawoosa
The Xiaomi Next 2022 launches have changed my perception about the brand
May 26, 2022

As an industry analyst, though I would acknowledge the achievements of Xiaomi as a brand backed by data and the insights churned out of it. But as a consumer, I would always have concerns about the performance. This was primarily based on experiencing some smartphones of the Redmi (those days a series) which would hang and had a lot of bloatware in them.

Fast forward, Xiaomi decided to have two distinct brands of Xiaomi and Redmi operating in two different markets by bringing products for two separate

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Brand Safety and D2C_Techarc
By Faisal Kawoosa
Without a safe brand you can’t D2C
May 15, 2022

n D2C the first thing that establishes trust between a buyer and the seller is the brand. In our daily lives, if we see a product getting listed on any eCommerce site or for that matter any e-store, the first and foremost thing that we consider is the brand name.

If we are familiar with the brand and have some experience of the past, it becomes easy for us to take a call to go for its products or services, including the new ones. However, the brands where we have no

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By Faisal Kawoosa
The ABCD of smartphones!
May 4, 2022

OEMs need to now focus on audio in addition to Camera, Battery and Display as consumer conversations are increasing in that direction. 

A recent Tech Insight revealed how performance of the smartphones is what defines the experience of the users which they weigh against the expectations set out by looking at the specifications and features.   

Across the expectations as well as experience, one thing is standing out distinctly.  The smartphone users are pushing OEMs to fine tune each and every major specification to get that holistic experience from the device. 

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Super App
By Faisal Kawoosa
Tata Neu – There’s hardly anything super about the super app.
April 28, 2022

The vision about a super app needs to be driven more by convenience than mere convergence of applications and services. After experiencing Tata Neu ‘super app’ there was not a single reason that could excite me as a user to use the app.

On April 7th, 2022, Tata group launched what it claimed to be India’s first super app. I was excited and equally intrigued to experience it and look how Tata has done it, which others are yet figuring out. Before, I share my experience

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OnePlus-Smartphone-Upgrade-Path
By Faisal Kawoosa
With OnePlus a smartphone user can stay easily for a decade.
March 25, 2022

The Nord series has emerged as a successful stepping stone for the smartphone users to enter into the OnePlus family and stay with the brand for at least a decade while continuing their need for more driving upgrades.

Credit goes to OnePlus for being able to generate interest among the smartphone ecosystem right since its inception. Even being a micro-niche player in its early days, the brand was always high on attention of everyone including media, analysts and bloggers who typically keep a close watch of

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Techarc-TechInsight-4G-mainstream-Nokia-MBiT-2022-TRAI
By Faisal Kawoosa
In 5 years 4G has become mainstream across India indicating the digital appetite of the nation.
March 23, 2022

The recently announced Nokia MBiT 2022 report exhibits several insights showcasing how the appetite for BWA (mobile broadband) services is growing evenly across India.

India has always been considered the nation of villages as two-thirds of the population resides in the rural part of the country.  But from consumption economy perspective, the market priority has always been urban.  This has over the years caused an imbalance where every new product or service is made available to the urban cities and then trickles to the rural areas.  Consequentially, while in

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Digital Republic
By Faisal Kawoosa
The Digital Republic!
January 26, 2022

If the decade of 90s is known as the LPG decade, 2010 onwards it has been the decade of digital which is making the country Republic to its essence.

One of the fundamental inherent ingredients of technology especially the digitally led technologies is that it empowers the end users. This is the essence of being a republic nation as well. While in democracy the people get a chance to elect their representatives, republic ensures that the power rests with the people through their elected representatives.

Digital ecosystem

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Smartphone Gaming
By Faisal Kawoosa
Do we really need a gaming smartphone?
January 6, 2022

Gaming on mobile is a casual use case for majority of the smartphone users. Is the smartphone ecosystem betting too high on heavy lift gaming?

Gaming is an excitement, a source of entertainment on smartphones. However, the question is do we really need high performance smartphones for gamers? Is that a very big opportunity? Lets look at some of the very popular smartphone games, their penetration and do they really require a high performance, gaming optimised smartphone?

Looking at the history of smartphones and

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