There are very few smartphones in the industry which are uniquely positioned and cannot be compared with any other phone in the range from the competition brands. Samsung S23 Ultra is one such smartphone.
Since the S20 Ultra forayed into the market, I have been regularly using the S ultra series of Samsung as my primary phone. There is nothing that comes parallel to this phone series when it comes to performance, use cases and of course style.
I am among many such users of a smartphone who might be equally consuming and creating content. On my professional side, I would have a lot of documents to write and edit, numbers to crunch, excel sheets to review, charts to edit, videos to shoot, pictures to click and engage socially promoting such content across different channels to feed it to my audiences. Being primarily in the B2B space, I cannot be casual about anything. It’s not that I have been casual sometimes with my content, but I have observed that it never got appreciated from my audience, which includes business leaders, decision makers, industry experts, industry watchers, public relations professionals, and the media fraternity. So, I am always in search of perfection to the nth point. However, I might not always be able to achieve that.
Samsung S23 Ultra has been my companion for few months now and I can with highest ease and comfort do all of this. While dealing with so much data and information, I have to be concerned about safety and security. With Samsung Knox, which is a defence grade mobile security platform, I don’t really need to worry for that as I know it is all in safe hands.
Among all the devices in the vicinity, I don’t see any device offering as immersive experience as Samsung S23 Ultra. Not just from audio point of view, the screen and its aspect ratio is so perfect that it offers me really immersive engagement be it while consuming textual, audio, imagery or video content. On the content consumption pattern, I am more of a person consuming professional content including reading whitepapers, reports, journals, watching explainer and reviewer videos, hearing podcasts, etc. So, all this is so perfectly consumed on this real and perhaps only ultra smartphone available in the market.
The stylus is a great tool adding to the ease of use of the device. It helps a lot in taking quick notes, editing documents, and naturally encourages writing notes of client meetings, etc., without losing much on communication and essential feedback, which are among important takeaways of meetings with people.
On the leisure side, the content which I like, for instance listening to ghazals and softer music, watching some interesting web series (though I primarily consume that on a Smart TV), when you pair the phone with Samsung Galaxy Buds Pro (in my case Samsung Galaxy Buds2 Pro), it simply disconnects one from the world around and soaks one into a different experience resulting in completely relaxed body and mind. Listening to soft music is like a therapy using this phone along with Samsung buds!
S23 Ultra is a perfect companion for work-life digital lifestyle where it elates the experience. Yes, there might be areas like fast charging which could have been better as nowadays we want devices to replenish at a very fast pace. Some might argue that the device size isn’t convenient to carry. To some extent that could be seen as another area to improve. But I have a different view here. Looking at the target profile of this device, it is very unlikely that the user would not be wearing a blazer or coat that would invariably have pockets to accommodate this device. The ladies will be carrying a purse with them. Hence, the pocketability might not be a concern for the target audience of this smartphone.
With such an ultra-performance enhancing both the professional as well as leisure use, there is no other smartphone in the segment, or for that matter in other segments too, which could match the Samsung S23 Ultra. There could be some substitutes, but they will come with a trade-off where the customer will have to give up one or the other feature or benefit that the S23 Ultra offers.
This strong and unique positioning of S23 Ultra has created a distinct place for the smartphone in the industry which cannot be disturbed by any other smartphone of the competition or for that matter even Samsung. The only device that expectedly will overpower its performance would be S24 Ultra which should be available in the market in few months going by the past trend of S series flagship launch by Samsung.
Going forward, it is perhaps very important for smartphone brands to create very unique propositions with the target profile in mind and design its hardware and software according to their lifestyle so that these devices naturally become an extension of the personality of the users. That’s how brands will be able to create and retain delight for its customers. Something that Samsung S Ultra smartphone has already achieved.
