1 out of 2 smartphones launched in 3Q 2022 used a MediaTek processor

Out of 47 smartphone models launched, 31 supported 5G cellular technology.

A total of 17 brands launched 47 smartphone models in 3Q (Jul-Sep) 2022 as per Techarc’s report tracking smartphone launches basis chipsets.  These models were launched across price segments; however, none was launched in entry segment (less than ₹6,000).

Overall as well as in 5G, maximum launches took place in mid (₹12,000-25,000) range with 17 (35%) of the total models and 11 (36%) being introduced in the segment.  In the basic segment (₹6,000-12,000) there was just 1 5G smartphone launched.

In terms of OEM preference for the chipsets, MediaTek enjoyed an edge with 23 (49%) of the smartphones launched during the period using its chipsets.  Compared to this, Qualcomm’s Snapdragon was used in 15 (32%) of the launches.  Apple and UNISOC had a tie with 4 launches each.  Google used its own processor for the latest version of pixel launch during the period.

Among the launches, 31 smartphones, which is 66% of the total models introduced during the period, supported 5G.  These were introduced by 13 brands.  Qualcomm’s Snapdragon emerged as the preferred choice of launching 5G smartphones with 5 OEMs using its chipsets which was very closely followed by Dimensity chipset family of MediaTek with 4 launches.

Overall, the OEMs showed preference for single chipset vendor, especially in case of 5G smartphone launches.  During the period 9 OEMs each launched smartphones using MediaTek and Qualcomm processors.  However, Qualcomm had 5 unique brands compared to MediaTek which had 4 brands.  In the overall smartphone launches 5 brands preferred to go with multiple chipset providers as against in 5G, where only 2 brands used multiple chipsets to launch smartphones during the quarter.

About TechInsight: This TechInsight is based on the smartphone launches during the period by key OEMs and the chipsets they use in specific models. The insight helps to understand the changing preferences of smartphone OEMs with regards to their selection of processors in various price segments and by technology.

About Techarc

Techarc – Technology Analytics, Research & Consulting is a new age technology market research firm offering insights and information services to decision makers offering them a neutral and unbiased perspective about the market, product, or service.

The focus areas of Techarc include Consumer Tech, Deep Tech, Digi Tech, Edu Tech, Auto Tech, and Assistive Tech. Techarc offers subscription-based services as well as executes ad-hoc research projects in these domains.

Leveraging some of the advanced technologies (ResTech), Techarc research presents a holistic view of the market, product, or service in the fastest possible time with neutral perspectives about the business problems and challenges to support forming growth strategies for businesses. It offers its services to large Tier 1 enterprises, SMEs, start-ups as well as leading advocacy / trade bodies.

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