Gurugram/Srinagar, Dec 23: A new proprietary analysis by Techarc reveals that Apple has achieved a rare and remarkable feat: its entire 2025 iPhone lineup has landed squarely within the Delight quadrant. The Techarc RaRe Quadrant Analysis Report indicates that from the accessible iPhone 16e to the flagship iPhone 17 Pro Max, every model delivered exceptional user ratings combined with overwhelmingly positive review sentiment.
Decoding Customer Voice: The RaRe Framework
The RaRe Quadrant is a proprietary framework used to decode the Customer Voice by plotting products across two critical axes:
- Ratings (X-Axis): A quantitative measure (Score: -2 to +2) based on aggregated star ratings, answering “How much did they like it?”.
- Reviews (Y-Axis): A qualitative measure (Score: -2 to +2) derived from qualitative reviews, answering “What did they say about it?”.
A placement in the Delight quadrant represents the “gold standard,” signifying both high quantitative ratings and high qualitative sentiment.
Flagship Excellence: iPhone 17 Pro & Pro Max
As expected, the flagship models lead the lineup in technical performance. The iPhone 17 Pro achieved the absolute highest rating score in the entire portfolio, meeting the expectations of even the most demanding users. Meanwhile, the iPhone 17 Pro Max was praised for its perfect balance, offering top-tier ratings alongside strong positive sentiment for its display and battery advantages.
The People’s Choice: iPhone 17 Air
One of the most standout findings in the report is the performance of the iPhone 17 Air. While its raw ratings were slightly lower than the Pro models, it emerged as the champion of positive sentiment, garnering the highest qualitative praise of any device in the lineup. This suggests that its unique combination of design and price created an exceptional value perception that actively thrilled users.
Entry-Premium Masterstroke: iPhone 16e
The iPhone 16e proved to be a masterstroke in the entry-premium segment. Even as the most modest entry in the Delight cluster, its placement remains remarkably strong. Apple successfully captured a new user base without the compromises that typically lead to negative feedback in this segment.
Strategic Implications for the Indian Market
This Delight Sweep reinforces Apple’s market leadership in India by:
- Solidifying Market Leadership: A portfolio with no weak links raises the bar for competitors.
- Enhancing Brand Equity: Uniformly positive reception reinforces perceptions of quality and fuels long-term loyalty.
- Validating Multi-Tiered Strategy: The success of five distinct models proves Apple’s ability to address the full spectrum of the premium market.
Apple’s 2025 iPhone lineup is a masterclass in market segmentation, the report concludes. By engineering a premium experience at every price point, Apple has built a resilient foundation for growth in one of the world’s most critical technology markets.
About the Methodology
The Techarc RaRe Quadrant plots devices based on two axes: average quantitative ratings (satisfaction) and net sentiment from qualitative reviews (positive vs. negative commentary). In this report, all the key 2025 smartphone launches of Samsung were reviewed and plotted on the RaRe quadrant to analyse and generate insights.
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