Insights Pro
  • 3 mins read

Camera and Battery two key parameters determining the smartphone choice in Rs 6,000-12000 segment in India.

82% smartphone users in the segment consider camera the most important feature defining the expectation against 66% happy with the experience. As per a recent...

Owing to superior camera quality and battery performance, smartphone maker Tecno emerges as the ‘most rewarding smartphone brand’ in Rs 6,000-12,000 segment in India.

In a consumer study done by Techarc, it was revealed that Camera quality, Battery performance and Audio quality are the three important factors determining the...

Tech Blogs
  • 3 mins read

Apple’s 2021 launch is inline with the smart devices industry trend

The smartphone contribution for OEMs is on a decline with reducing growth opportunities and they are hedging it with the growth in other segments like...

Tech Blogs
  • 3 mins read

To buy online or not to?

I did my first only purchase in around 2006, when NDTV had a section selling books online. Then in 2008, I ordered a kitchen item...

Riding on the positive festive season sentiments, Smart TVs to show record sales of around 11-14 Mn, double than CY2020. Smartphones to continue being the largest contributor of Connected Devices in India.

Announcing the 2nd edition of the India Connected Consumer Devices Report, Techarc today said that Indians are expected to buy connected devices worth ₹ 3,12,689 crore in...

Samsung Galaxy S21 Ultra leads the Unboxing Score with an overall score of 789 way above industry benchmark of 505 for the smartphone models launched in 1H 2021 in India

The Unboxing Score analysis was done basis 178 variants announced by various Smartphone OEMs during Jan-Jun 2021.  The score is Techarc’s proprietary unique statistically driven...