Insights Pro 61 articles

Insights Pro
  • 3 mins read

Women perceive smart devices are not made with them in mind – Techarc International Women’s Day 2024 Special

While appreciating the breadth in colours and designs in categories like smartphones and wearables, women expect the smart devices ecosystem to launch products relatable to...

Insights Pro
  • 5 mins read

Youth acceptability of Lava and OnePlus to further increase their market shares in 2024 and beyond.  Youth are expected to contribute 44% of the total smartphone sales in 2024

OnePlus likely to gain 6% market share, followed by Lava (4%) and Apple (3%).  The top likely losers are Redmi (-4%) and Realme (-3%).  Barring...

Insights Pro
  • 6 mins read

Foldable smartphones in consideration but unlikely to substantially hamper iPhone prospects in India

In view of iPhone 15 series launch, one of the most sought-after smartphone launches across the globe, we captured sentiments of 1200 respondents across India...

Insights Pro
  • 6 mins read

In disguise ‘premium’ android brands have developed a promising feeder market for iPhone in India

Barring Samsung, which was already in the scene, the new brands like OnePlus, Vivo, OPPO and others in the premium android space have created a...

Insights Pro
  • 6 mins read

The inevitable ‘i-threat’ for Vivo, OPPO, Xiaomi among other android brands wanting a pie of the premium smartphone buyers

Samsung has quarantined its premium market space through S series and now the Z foldable smartphones in this segment.  OnePlus has also been able to...

Insights Pro
  • 6 mins read

Techarc mid-year review – India Smartphone Market

The 1H of 2023 (Jan-Jun) has been in line with expectations.  However, it was not expected that the sales for smartphones would go under 50...