Insights Pro 70 articles

Insights Pro
  • 8 mins read

Which is a better marketplace to purchase personal electronics in India?

Comparison analysis of information and immersive experiences offered by Amazon and Flipkart in leading personal electronics categories The significance of online marketplaces in elating the...

Insights Pro
  • 9 mins read

Digital Moms – The Changing Frontiers of Motherhood – Mother’s Day Special Report

On Mother’s Day 2024, Techarc released a special report titled ‘Digital Moms – The Changing Frontiers of Motherhood’.  The report comes out with interesting insights...

Insights Pro
  • 5 mins read

Premiumisation or stepping-up – Analysis of Jan-Feb 2024 smartphone launches

There is 36% reduction in the number of models announced by the smartphone OEMs during Jan-Feb 2024 period comparing it with the same period last...

Insights Pro
  • 3 mins read

Women perceive smart devices are not made with them in mind – Techarc International Women’s Day 2024 Special

While appreciating the breadth in colours and designs in categories like smartphones and wearables, women expect the smart devices ecosystem to launch products relatable to...

Insights Pro
  • 5 mins read

Youth acceptability of Lava and OnePlus to further increase their market shares in 2024 and beyond.  Youth are expected to contribute 44% of the total smartphone sales in 2024

OnePlus likely to gain 6% market share, followed by Lava (4%) and Apple (3%).  The top likely losers are Redmi (-4%) and Realme (-3%).  Barring...

Insights Pro
  • 6 mins read

Foldable smartphones in consideration but unlikely to substantially hamper iPhone prospects in India

In view of iPhone 15 series launch, one of the most sought-after smartphone launches across the globe, we captured sentiments of 1200 respondents across India...