Insights Pro 70 articles

Insights Pro
  • 6 mins read

In disguise ‘premium’ android brands have developed a promising feeder market for iPhone in India

Barring Samsung, which was already in the scene, the new brands like OnePlus, Vivo, OPPO and others in the premium android space have created a...

Insights Pro
  • 6 mins read

The inevitable ‘i-threat’ for Vivo, OPPO, Xiaomi among other android brands wanting a pie of the premium smartphone buyers

Samsung has quarantined its premium market space through S series and now the Z foldable smartphones in this segment.  OnePlus has also been able to...

Insights Pro
  • 6 mins read

Techarc mid-year review – India Smartphone Market

The 1H of 2023 (Jan-Jun) has been in line with expectations.  However, it was not expected that the sales for smartphones would go under 50...

Insights Pro
  • 3 mins read

Niche form factor of foldable smartphones expected to sell worth over ₹6,300 crore in 2023 in India

Foldable form factor of smartphones has been a recent innovation that has triggered excitement in the luxe segment emerging as a visible differentiator than the...

Insights Pro
  • 6 mins read

Origin of smartphone brand no longer matters to consumers

Consumers make their decision to buy smartphones and other smart devices basis brand, quality, trustworthiness, value, and price that these devices and their brands have...

Insights Pro
  • 5 mins read

Unnecessary overloading of features results in lower user satisfaction – Noise ColorFit Pro 4 GPS Smartwatch Reviews Analysis

Indian brand Noise has seen unprecedented growth in recent years within the wearables category, especially smartwatches. We analysed customer reviews of one of its popular...