Research and Reports 68 articles

Research and Reports

  • 9 mins read

89% of 5G smartphones expected to sell in ₹10,000-40,000 price range in 2024.  Consumers rank brands higher offering uncompromisable experiences along with wide range of 5G smartphones to choose from.
Techarc India’s Best 5G Snapshot

Motorola and Samsung retain their ‘Best 5G Smartphone Brand’ rankings for 2024.  3rd rank is taken over by Realme displacing Oppo comparing 2023 rankings. Gurugram...

Research and Reports

  • 11 mins read

India estimated to sell 100 MN smartphones in 2H’24, 80% of them to be 5G
Techarc India Smartphone Mid-Year Review 2024 - Outlook

AI, CMF (Colour-Material-Finish) to be the key drivers of differentiation, 5G in the lower tier segments. No big shift expected in market leadership positions; however,...

Research and Reports

  • 4 mins read

22 out of 36 indigenous smart tech brands earn a rating of 4 or higher across the e-marketplaces they sell indicating their superior quality and acceptance among consumers including the youth
Techarc-India-Smart-Tech-Brands-Rankings-Feb-2024

In its February 2024 report of India Smart Tech Brands Monthly Ratings, Techarc today released the benchmarking and rankings of Indian brands across 6 categories...

Research and Reports

  • 4 mins read

Techarc Republic Day 2024 Special Report – Indian brands emerge as strong alternative to their global counterparts with equivalent customer satisfaction ratings
Techarc-Average-Customer-Ratings-of-Indian-Brands-1

Gurugram – In a special report released on the eve of 75th Republic Day being observed on Friday, Jan 26, 2024, Techarc today said that...

Research and Reports

  • 4 mins read

Brand takes precedence over product for GenZ to decide about the smartphone.  Poco, iQOO and Nothing emerge as the exclusive three brands that youth identify and relate with
Techarc-Report-India-GenZ-Smartphone-Brands-2023-Fig-4

Relatability and exclusivity key factors driving this trend.  GenZ gives 60% weight to the brand while the product factors contribute the remaining 40% in their...

Research and Reports

  • 7 mins read

Connected Consumers’ declining interest decelerating adoption rate of smart devices.  OEMs will need to focus on creating value and experiences to keep them excited
Techarc-India-Connected-Consumer-Report-2024-Fig1

Gurugram – There is a decline across smart devices among consumers in India.  This was revealed in ‘India Connected Consumers Report 2024’ 4th edition of...