Research and Reports 71 articles

Research and Reports

  • 4 mins read

Techarc Republic Day 2024 Special Report – Indian brands emerge as strong alternative to their global counterparts with equivalent customer satisfaction ratings
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Gurugram – In a special report released on the eve of 75th Republic Day being observed on Friday, Jan 26, 2024, Techarc today said that...

Research and Reports

  • 4 mins read

Brand takes precedence over product for GenZ to decide about the smartphone.  Poco, iQOO and Nothing emerge as the exclusive three brands that youth identify and relate with
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Relatability and exclusivity key factors driving this trend.  GenZ gives 60% weight to the brand while the product factors contribute the remaining 40% in their...

Research and Reports

  • 7 mins read

Connected Consumers’ declining interest decelerating adoption rate of smart devices.  OEMs will need to focus on creating value and experiences to keep them excited
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Gurugram – There is a decline across smart devices among consumers in India.  This was revealed in ‘India Connected Consumers Report 2024’ 4th edition of...

Research and Reports

  • 4 mins read

98% of retailers in India accept Digital Payments embarking their Digital Transformation journey
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MediaTek powered innovation has a key role to play in taking off digital payments among retailers in India.  The sound box payment system adds to...

Research and Reports

  • 3 mins read

37% of the respondents feel their next personal vehicle will be an Electric Vehicle
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Other than low operational cost, the high load of technology seen as a key motivation to buy EVs.  68% of the survey respondents consider this...

Research and Reports

  • 4 mins read

72% of the 5G smartphones to be purchased over next two years will be in the price range of Rs 10,000 – 30,000 as per consumers’ preference
Techarc India's Best 5G Smartphone Brands

With no 5G use case to use as a reference, consumers want to buy best 5G smartphones defined by the ones offering seamless connectivity, blanket...