Brand Safety and D2C_Techarc
By Faisal Kawoosa
Without a safe brand you can’t D2C
May 15, 2022

n D2C the first thing that establishes trust between a buyer and the seller is the brand. In our daily lives, if we see a product getting listed on any eCommerce site or for that matter any e-store, the first and foremost thing that we consider is the brand name.

If we are familiar with the brand and have some experience of the past, it becomes easy for us to take a call to go for its products or services, including the new ones. However, the brands where we have no

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By Techarc
Smartphone Digital marketing to take over print media marketing in 2019
April 2, 2019

Smartphone brands to collectively spend Rs. 330 crores
on digital marketing in 2019, up by 20% compared over previous year.

Gurugram – April 2, 2019: techARC today announced its first edition of ‘Smartphone Digital Marketing in India’ report.  The report gives an overview of how the Smartphone brands are spending over digital platforms.

Sharing the main
highlights of the report, Faisal
Kawoosa, Founder and Chief Analyst, techARC said, “Digital is increasingly
becoming the preferred mode in marketing of Smartphones as it helps brands to
establish an engaging connect with the millennials, who are either

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By Techarc
At $1.63 Billion, India’s share in global digital ad-fraud stood at 8.7% in 2018
March 12, 2019

The ad-fraud size is expected to grow at 23% in 2019 owing to the sophisticated techniques being employed by fraudsters attracting higher payouts.

Gurugram – March 12, 2019: techARC today released its first ‘India digital ad-fraud market report’ with key insights about the market pertaining to year 2018.  As per the findings of the research, the total size of digital ad-fraud stood at staggering $1.63 Billion, which is 8.7% of the global size.

On the release of the report, Faisal Kawoosa, Founder & Chief Analyst, techARC said, “Digital ad-fraud

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